Windows Phone: analysts by loss of confidence

To the done deal, firms seem finally more believe in the success of Windows Phone. Microsoft would have taken too much delay...

Analysis firms have always been rather confident as to the ability of Microsoft to impose its mobile operating system Windows Phone over the medium term. Enthusiasm renewed when announce the signing of a partnership with Nokia. Two of the leading firms of analysis, iSuppli and IDC, felt grosso-modo that it would take about three years to Windows Phone to Eclipse iOS and position themselves in second place in the market, behind the leader in Android, with a comfortable 16 to 20% market share.

As often (!), these analysts reading appears now as erroneous. Indeed, given the trend by sales of Windows Phone, the specialists of these two firms are well forced to revise downward their estimates, and finally that Microsoft will have big difficulties to position itself in force on the market. Indicating that the growth of Windows Phone remains low despite the arrival of signed terminals Nokia, that the Symbian fade especially helped Android and that the replacement of Windows Mobile business is predominantly through the use of personal smartphones managed by secure it departments, IDC and iSuppli are unanimous: the part will be much more complicated than expected for Windows Phone.

Microsoft, for its part, set a spark caused among consumers by Windows 8, which takes the Metro interface, its adaptation on shelves and the proposal of a multi-platform system converge. This is a priori the best weapon of the Publisher to impose its mobile OS, unless the future Nokia Lumia become true anti-iPhone and other Galaxy S weapons.