Sony Ericsson less, it gives what?

After a decade of joint venture, Sony bought the shares in Ericsson. The operation should be completed mid-2012. What strategy Sony choose later?

Swedish telecoms giant and the Japanese electronics giant merged in 2001 to out first "Walkman-phones" of the market. Then the Cybershot, quickly called the "photo-phones" which boosted the number of pixels of the sensor always above to combine these two devices in one. But the mark really found its audience, with only 2% of market share.

After to be rid of Symbian OS, Sony Ericsson is then launched the Android adventure with the Xperia range, which we know the setbacks and problems follow-up, causing dissatisfaction with its customers. To continue in this direction, we have learned recently that the eco-system of Xperia products will focus on the experience of play (with the Xperia Play), a little like Apple that focused on music and video.

Even if the planning of developments are full of new products or features, in the end, Sony Corp. will buy back the shares in Ericsson and will therefore be the only master on board in exchange for one billion euros, as announced it a few months ago. Term, the motives of the mark will be only hit of the Sony logo, to ensure the business strategy "four screens" of the mark.

The Japanese giant of the Entertainment believes that the Xperia range worked well, representing 19% of the mobile sold in India and 12% of Androphones around the world. For them, with the absorption of Ericsson, the direction taken is good. Remains to see if Sony can really compete with mobile gaming eco-systems already in place with its "Playstation phone" under Android? According the Anshul Gupta of Gartner, analyst will play the year next to a strategic perspective for Sony in the smartphone market...

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Sony would like to repurchase the shares of Ericsson

Sony would like to retrieve all of the joint venture founded with Ericsson for its mobile activity.

According to the information reported by the Wall Street Journal, Sony would be about to buy back the 50% of shares that still has Ericsson in the joint-venture they founded together in 2001. The sum that Sony should spend money to retrieve Sony Ericsson in full is estimated between 1 and $ 1.3 billion.

Sony could bring its division telephone branches working from its shelves, its portable consoles or computers yet. In addition to the creative interest and positive excitement that this could create on the R & D, it would be for Sony to reduce costs by developing these synergies.

In loss of $ 50 million in the second quarter with a 1.19 billion turnover, who takes 32% over a year, Sony Ericsson sees its endangered place of sixth manufacturer of mobile in the world. The curve of the smartphone but was rather well taken by the mark, "intelligent" terminals representing approximately 70% of its sales. None of the two parties has wished to react for the moment.

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Xperia Duet: soon a Sony Ericsson dual core?

Sony Ericsson came under some business failures with its latest smartphones. This does not prevent the association of manufacturers of floor on new terminals running on Android. Xperia Duo could be Sony Ericsson spearheaded for smartphones: dual-processor core (refers to ARM, Qualcomm or ST-Ericsson) running at 1.4 GHz, screen 4.5 "(960 x 540 pixels) using the rendering engine Sony Bravia and ExmorR 12 megapixel sensor!

This is the moment in the State of rumor, but there is also talk of Android 2.3 to rotate all. Sony Ericsson should not formalize this machine, whose capture already has fuité on the Web, before the end of the current year.

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Xperia duo: the small bomb of Sony Ericsson for September?

Sony Ericsson could launch its new super-smartphone as soon as the month of September...

 

Found date of new details about the Sony Ericsson Xperia duo. This future high smartphone range has a touch screen of 4.5 inches at the qHD resolution 960 x 540 pixels. It would be designed around a dual-core processor running at 1400 MHz, with 1.5 GB of RAM. The storage of the beast would be given to 8 GB of memory flash. This duo Xperia would benefit from a high-performance sensor Exmor R of 12 megapixel camera (with flash), able to shoot in Full HD 1080p.

It would have also (very large) 2500 mAh battery. The new baby of Sony Ericsson will work under Google Android 2.3 (Gingerbread). This new monster could be available in the month of September, even if all of this is that rumours... You can also ask the question of the price at which could be displayed a powerful terminal!

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