Sony would like to retrieve all of the joint venture founded with Ericsson for its mobile activity.
According to the information reported by the Wall Street Journal, Sony would be about to buy back the 50% of shares that still has Ericsson in the joint-venture they founded together in 2001. The sum that Sony should spend money to retrieve Sony Ericsson in full is estimated between 1 and $ 1.3 billion.
Sony could bring its division telephone branches working from its shelves, its portable consoles or computers yet. In addition to the creative interest and positive excitement that this could create on the R & D, it would be for Sony to reduce costs by developing these synergies.
In loss of $ 50 million in the second quarter with a 1.19 billion turnover, who takes 32% over a year, Sony Ericsson sees its endangered place of sixth manufacturer of mobile in the world. The curve of the smartphone but was rather well taken by the mark, "intelligent" terminals representing approximately 70% of its sales. None of the two parties has wished to react for the moment.
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