What does an American holder of an Android phone? Most of the time, it uses the most popular applications.
Nielsen has conducted a new study in the United States with regard to the Android smartphones. But it is not this time to know how does the mobile OS from a commercial point of view, this study focusing on uses. Therefore, one learns that the Android smartphones owners spend more time on applications that use the mobile Internet.
On 56 minutes per day to use their mobile for multimedia use, Americans spend 67% of their time on applications (37 minutes) and 33% on the mobile Web (18 minutes). We also learn that the most popular applications are the most time-consuming, since the 10 most used apps by the surveyed occupy 43% of the time spent on applications.
If one expands this last parameter, we realize that 50 applications to account for 60% of the total time spent on applications. It is of course of the compelling of the Android Market, from Facebook to Twitter via YouTube or Angry Birds. Hard, hard to be a place in the Sun for less popular applications in this situation...
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