Fnac sees a dim view of the arrival of the new Amazon Kindle at € 99 and announced its new electronic reading light.
Fnac must react quickly if it does not want to cut the rug out from under the giant e-commerce, which arrived this Friday, October 14 with its Kindle at unbeatable prices. And it's done in a few days since it unveiled its new generation of electronic reading lights, designed in partnership with the Canadian Kobo, an industry leader in his country.
The "by Kobo Fnac" could be a model with a touch screen 6 inches and offered a very attractive price. The Kindle is proposed at 99 € per Amazon, the French retailer will have to align to curry favor with the public and not to renew the failure of his previous Fnacbook with sales remain confidential. It will highlight why its catalog of 80,000 digital works so available in French against 30,000 for its direct competitor. Fnac also has an advantage, guests can come and try the product in one of 82 brands of the brand unlike Amazon, which sells reading lights only on paper.
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