Point encrypted on the evolution of the market of the tablets in the second quarter. If the dominance of Apple is indisputable, the rising strength of the Android models will be blowing winds of serious competition year.
After a slowdown in sales in the first quarter of the year, the shelves are to resume the hair of the beast. Indeed, if not in had elapsed "that" 7.2 million copies on the first three months of the year according to the statistics of IDC, sales were well accelerated in the second quarter. Thus, the firm Strategy Analytics Announces what 15.1 million tablets that have been sold worldwide between early April and late June. Last year over the same period, only 3.5 million tablets found takers. Of course, at the time, if the iPad was already the features of the market, the competition was not yet as well installed.
We note however that the Apple Tablet is still the Queen of the sector with a market share of established at 61.3%, even if it was very impressive to 94.3% a year earlier. It is even more significant on the State of the market that iPad sales have significantly progressed, with 9.3 million units passed against 3.3 million a year earlier. This confirms that sales of Android tablets have really off to grab about one-third of the market, under the impulse of Android 3.0 (Honeycomb), specially designed version of the mobile OS for tablets widescreen. This does not detract from the performance of Apple, especially with a number of references very limited from the myriad of solutions found in Android.
Finally, slip a word on the shelves under Windows 7. Often derided, they be account while a market share of 4.6% there where they did even not appear in the statistics a year ago. Strategy Analytics estimated that approximately 700,000 tablets under Windows 7 that were sold in the quarter. The main customers of these solutions would be companies that visibly prefer models under Windows to BlackBerry Playbook for example. Which explains that the part of RIM on the market of the tablets is 3.3%, with approximately 500,000 copies sold in three months. Which is already not bad given the youth of the product and its exclusive nesting to the BlackBerry ecosystem (with respect to the e-mail client).
Now remains to be seen how to evolve the market of the tablets on the end of the year. Even if the iPad 2 should save record sales, everything suggests that enhanced Android offering will enable the Google mobile OS to reduce the gap with iOS.
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