Google announced the acquisition of Motorola Mobility for the modest sum of $ 12.5 billion. Redemption...
Google, five letters Planet Internet knows by heart, and a number very important Internet users use every day, sometimes even without knowledge. Indeed, it is not certain that all users of Android smartphones are aware that this small green robot behind is the ogre Google. Over the years, the most popular search engines has become a giant who little by little is intruded are in areas beyond its original jurisdiction: governed advertising, mapping, satellite images, Google Street View, e-mail with Gmail, Android OS for phones, tablets and laptops light, social network with Google +, GWT (Google Web Toolkit) for the development of pages web 2. 0…
This earlier this week, Google goes even further with Motorola Mobility purchaser for the modest sum of $ 12.5 billion. For recall, Motorola Mobility is the result of the split in the Motorola, one of the oldest brands of mobile telephony. With the decline accelerated from its positions on the market, the pattern of the group all relied on Android, with the key a certain commercial success. It is probably what explains the interest that has to be Google.
This is significant because it is the first Google entry into the world of hardware with for obvious goal to strengthen its position in the very promising sector of the smartphones, where Google team already more than 40% of the models with its Android system. To be specific, note that Google already had a phone of its logo, the Nexus, but it was a phone HTC rebadgé.
By purchasing the manufacturer of mobile phones Motorola Mobility, Google also acquires a portfolio of 17,000 patents, along with other 7.500 pending. This will allow Google to better protect its Android operating system against its competitors, whose fiercest are Apple and Microsoft. Remains to be seen what will Google attitude marks having popularized Android as HTC and Samsung. The California becomes a serious rival to these trademarks of day to the next. The future will also tell us if the phones and tablets Motorola will be sporting the Google logo or will continue to be sold under the Motorola brand.
In Google, it welcomes well obviously this redemption: "the acquisition of Motorola Mobility, a dedicated partner of Android, will allow Google to boost the Android ecosystem and will intensify competition in mobile computing." Larry Page took the opportunity to highlight the competition: "this acquisition will also allow Google to better protect Android against anti-competitive threats of Microsoft, Apple and other companies". The CEO of Google has is also wanted reassuring by saying that "Android would remain available to all manufacturers of phones, Android is still open."
Financially speaking, Google offers $ 40 per share, or a higher value of 63% on the Friday closing price. Of course, doubtful the stock market mechanisms were flying the title Motorola 56.31% 38,25 dollars on the New York Stock Exchange. At the same time, the action of Google assigned 2.38% to complete to 550,35 dollars.
Remains to be seen now how Google will use this acquisition the first effects should be that in the year 2012, the time that competition authorities approve this redemption!
0 Comments:
Post a Comment