Google changes its policy on the use of nicknames on his G + network. Strategic flexibility?
Having announced its commitment to ban the use of pseudonyms on his social network, and then finally have added one field "another name" to try to satisfy a maximum of Internet users, Google is totally back by announcing that it tolerates now the use of nicknames on Google +. Indeed, the firm will send more warnings and more will block members who continue to use of user IDs.
This is Vic Gundotra, Vice President of Google, which was part of this decision yesterday at the Web 2.0 Summit in San Francisco. Is it an admission of weakness? Google having the worst difficulties to effectively combat the resurgence of usernames on Google + users, especially since the opening of the service to all. Not necessarily, because he could mainly be a strategic decision to attract Internet users discouraged by the need to use their real identity to come try Google +.