Companies, brands, associations, etc.. Are invited to come and create their page on the social networking Google +.
That's it! Pages + Google have finally launched and enable brands and businesses to use the social network. A good opportunity for Google to start catching up on the matter took abysmal on Facebook, but as always, Google + a few arguments that could help to impose its model. As for brands, companies, associations and other labels, it should go through indexing.
This is obviously relying on the firepower of its search engine to highlight those pages that will appear in + Google search results with a function specifically set up for them, called Direct Connect. This is type "+" followed by the name of the page directly in the address bar of a browser to be redirected to it. For now, this feature Direct Connect is the deployment phase, but should quickly work with all Pages.
Note that in order to avoid abuse, a Page Google + can add a person to one of his circle without that it has validated the solicitation. In business for just over three months now, Google + now boasts over 40 million members.