Will free Mobile also harm small virtual operators? Unlikely they...
With contractual conditions and falling wholesale prices, the MVNO (virtual operators) to highlight currently on the market, recruiting new subscribers by leveraging offers low-cost without commitment. A situation which did not fail to bring a welcome competition in the telecom market, requiring major mobile operators to draw specific offers (Sosh at Orange, B & You in Bouygues and Red in SFR)... all to prepare, in addition, the arrival of Free Mobile on the market. A situation favourable to the MVNO that, on the third quarter, attracted new clients 882.000 for a total of 6.8 million customers, evidence that they are more to ignore with more than 10% of the market.
But the arrival of Free Mobile market will net break their progression? Because if the largest MVNO (such as Virgin Mobile, Universal Mobile or mail Mobile) have the means to communicate, the smaller for most only need to rely on the word of mouth. To find out what all these little think actors, and know their reaction to the arrival of Free Mobile, our colleagues from Business Mobile went to interview some of them.
In Zero-package which has 80,000 customers, are reminded that they are MVNO that brought competition to the market and expected Free Mobile "positively". "We think their buzz surf to adapt our offers, we are rather serene" explains Patrick Gentemann, Director. In Budget Telecom which has 25,000 clients, it is about the same speech, the Director of marketing José Caballero declaring: "we have cleared the field, we have shown to consumers that it is possible to strongly lower rates (...)" The historical were very opportunistic and cut the grass under the foot to Free with their offers low cost (...) "The risk is can be found that the MVNO become operators transition for consumers, they are ready to subscribe a few months in a MVNO just to make a good case".
The latter explains finally that, given the fares currently, the offer of Free Mobile could be the final disappointing consumers who expect a real break with the fares. But between the time Free announced his arrival on the motive and intention of divide by two the invoice of the French and today, things have evolved favourably for consumers. Is it still the margin that Free Mobile creates a new shock? The troublemaker seems to think that Yes. Strongly the Announces offers to finally know the tariff Free Mobile positioning.