Sony Ericsson less, it gives what?

After a decade of joint venture, Sony bought the shares in Ericsson. The operation should be completed mid-2012. What strategy Sony choose later?

Swedish telecoms giant and the Japanese electronics giant merged in 2001 to out first "Walkman-phones" of the market. Then the Cybershot, quickly called the "photo-phones" which boosted the number of pixels of the sensor always above to combine these two devices in one. But the mark really found its audience, with only 2% of market share.

After to be rid of Symbian OS, Sony Ericsson is then launched the Android adventure with the Xperia range, which we know the setbacks and problems follow-up, causing dissatisfaction with its customers. To continue in this direction, we have learned recently that the eco-system of Xperia products will focus on the experience of play (with the Xperia Play), a little like Apple that focused on music and video.

Even if the planning of developments are full of new products or features, in the end, Sony Corp. will buy back the shares in Ericsson and will therefore be the only master on board in exchange for one billion euros, as announced it a few months ago. Term, the motives of the mark will be only hit of the Sony logo, to ensure the business strategy "four screens" of the mark.

The Japanese giant of the Entertainment believes that the Xperia range worked well, representing 19% of the mobile sold in India and 12% of Androphones around the world. For them, with the absorption of Ericsson, the direction taken is good. Remains to see if Sony can really compete with mobile gaming eco-systems already in place with its "Playstation phone" under Android? According the Anshul Gupta of Gartner, analyst will play the year next to a strategic perspective for Sony in the smartphone market...