AMD Reviving FX Brand For High-End Platforms

AMD is reviving its FX brand and expanding its Gaming Evolved program by adding new members, developer/publisher relations.

Tuesday during E3 2011, AMD announced that it's resurrecting the FX brand for its fastest processors and most powerful platforms, geared toward enthusiasts and "HD entertainment aficionados." The company also announced new members for its "Gaming Evolved" program including BioWare, Creative Assembly and Codemasters.

"AMD's FX brand will enable an over-the-top experience for PC enthusiasts," said Leslie Sobon, vice president of Worldwide Product Marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivaled feature set and amazing control over their PC's performance."

According to AMD, the first platform to earn the FX title, the "Scorpius" platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.

Tuesday the company also said that it's working closely with Eidos-Montreal to add support for AMD HD3D-capable hardware and AMD Eyefinity multi-monitor functionality in the upcoming game Deus Ex: Human Revolution for the PC. Other newfound partnerships with publishers and developers include Bioware (Dragon Age II), Creative Assembly (SHOGUN 2: Total War), and Codemasters (DiRT 3), the latter of which will include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.

"It's exciting that Deus Ex: Human Revolution is the first video game title optimized to natively utilize AMD HD3D-capable hardware," said Stephane D'Astous, general manager of Eidos-Montreal, a Square Enix studio. "Coupled with AMD Eyefinity functionality, PC gamers will be even more immersed in the action-rich gameplay and compelling storyline."

Naturally AMD will be showcasing all of its goods this week at E3 2011 including a demo of "Orcs Must Die!" from Robot Entertainment and the DirectX 11-enabled "Blacklight: Retribution" from Perfect World.

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