Map Music sees its budget be cut in half, despite the Minister of Culture to restart the device.
As we told you there is little the launch of the Music Card 2.0, deployed with a more ambitious media plan and the appearance of a physical map that will be sold in supermarkets, MPs just deal a severe blow to the device expensive Frederic Mitterrand, minister of culture. Indeed, Members felt that the Music Card is not effective to boost the supply of legal downloading, and is not legitimate because it does not really support the creation and talent.
So, they voted an amendment to the budget law that cuts to the Music Map 10.9 million budget. It must be said that the budget allocated 25 million euros last year the device is far from being fully utilized due to lack of success for the first version of Music Card (only 50,000 copies sold for a third of the budget used) . A budget that, as a reminder, finance 50% of face value subsidized by the state (the card € 50 to spend on legal download partner costing € 25).
This year's budget had to be 20 million euros to allow the device to take off Music Card. Frédéric Mitterrand will settle for half but can count on the campaign, the new website and physical maps to transform the operation into a success ...
So, they voted an amendment to the budget law that cuts to the Music Map 10.9 million budget. It must be said that the budget allocated 25 million euros last year the device is far from being fully utilized due to lack of success for the first version of Music Card (only 50,000 copies sold for a third of the budget used) . A budget that, as a reminder, finance 50% of face value subsidized by the state (the card € 50 to spend on legal download partner costing € 25).
This year's budget had to be 20 million euros to allow the device to take off Music Card. Frédéric Mitterrand will settle for half but can count on the campaign, the new website and physical maps to transform the operation into a success ...
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