While the market shelves is thriving on the eve of festivals, some pessimistic voices rise and believe that the traditional brands in the sector do not have the weapons to fight against sellers of contents ...
If one could accuse Apple of trying to create a need with his iPad, we must recognize that the market shelves has indeed taken, even pushing some manufacturers in the computing world history to evoke the era of post-PC. We will not go that far, even though the figures suggest a rapid adoption of the tablet format. So, all manufacturers are getting into, with diverse and varied strategies. But if we are to believe the opinion of some spécialistent, the market could grow to the detriment of big names in the PC.
Indeed, wholesalers middle just explain to DigiTimes that from 2012, Acer, Asus, Dell, or HP may begin to rethink their strategies on the market shelves to disengage gradually. A withdrawal could be very fast if the first results given by Windows 8 tablets are bad. Of course, they advance a few theories to explain these predictions.
One of them, who wishes to remain anonymous, said: "The big computer manufacturers have no advantage in the competition on the market shelves. They can not necessarily play their expertise, do not benefit from their usual economies of scale and they can not rely on ecosystems of content as can Apple, Amazon or Barnes & Noble (...) The only chance they have to glean market share is Android to choose and try to offer products at more competitive prices. But they do not. In the end, all they could gather, they are crumbs. "
One way of looking at things different from that of those manufacturers who seek, instead, to design the best possible shelf of a technological point of view and rely on the OS they integrate to provide their customers with solutions to interesting the content. The ecosystem of applications already developed on Android and on which Microsoft put Windows 8 should satisfy users. Still, sources said, it will be very difficult for companies from around the PC to be a place alongside the Apple iPad Kindle and other Fire and Nook, tablets sold at very competitive prices and rely on content.
"In the future, the tablets will be offered in exchange for subscriptions to the content" believes knowing one of the respondents. "The enthusiasm for the tablets is currently down, which will accelerate once the technophiles will all be equipped. Therefore, all that remains for sale, it's a new way of consuming content "she concludes.
Indeed, wholesalers middle just explain to DigiTimes that from 2012, Acer, Asus, Dell, or HP may begin to rethink their strategies on the market shelves to disengage gradually. A withdrawal could be very fast if the first results given by Windows 8 tablets are bad. Of course, they advance a few theories to explain these predictions.
One of them, who wishes to remain anonymous, said: "The big computer manufacturers have no advantage in the competition on the market shelves. They can not necessarily play their expertise, do not benefit from their usual economies of scale and they can not rely on ecosystems of content as can Apple, Amazon or Barnes & Noble (...) The only chance they have to glean market share is Android to choose and try to offer products at more competitive prices. But they do not. In the end, all they could gather, they are crumbs. "
One way of looking at things different from that of those manufacturers who seek, instead, to design the best possible shelf of a technological point of view and rely on the OS they integrate to provide their customers with solutions to interesting the content. The ecosystem of applications already developed on Android and on which Microsoft put Windows 8 should satisfy users. Still, sources said, it will be very difficult for companies from around the PC to be a place alongside the Apple iPad Kindle and other Fire and Nook, tablets sold at very competitive prices and rely on content.
"In the future, the tablets will be offered in exchange for subscriptions to the content" believes knowing one of the respondents. "The enthusiasm for the tablets is currently down, which will accelerate once the technophiles will all be equipped. Therefore, all that remains for sale, it's a new way of consuming content "she concludes.
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