Expert opinion - according to the annual balance sheet produced by Distimo, 2011 a dedicated the dominance of Apple in terms of income and the rising power of the freemium model and in-app purchases.
2011 has been a year rich in developments on the market of the app store. Distimo, specialist of the hearing of applications for smartphones and tablets has just published its annual report which it draws several key lessons.
Starting with the dominance of Apple who is not contradicted despite strong breakthrough of Android. The App Store for the iPhone and the iPad are in the Android Market for the total revenue generated by the 200 most sold applications.
The App 4 times more cost-effective than the Android Market Store
Alone, the iPhone applications store product 4 times more income than the Android Market. Always on Apple, Distimo noted a significant decrease in downloads in February and October, shortly before the presentation of the 2 iPad and iPhone 4 S.
Another significant trend, the emergence of the Chinese market that now represents 30% of the total of the downloads on the App Store for iPhone in the United States and China. The percentage is even higher with respect to the App Store for iPad (44%).
However, the revenue generated by the Chinese App Store are still lower than downloads. But Distimo which States however that the recent introduction of the payment in yuan made double the volume of paid applications.
2011 has also seen the freemium model and integrated applications purchases become engines of the monetization strategy. 50% of revenues of the 200 most popular applications for iPhone from applications freemium. This percentage is 65% on the Android Market.
Horsmis Apple, all the other app store has more than doubled the number of applications they propose. Windows Phone 7 Marketplace has experienced the strongest growth (+ 400%) over a year with more than 35 000 applications in late November. (Eureka press)
See the 10 most downloaded mobile applications in the world in 2011
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