Microsoft announced that it will more present at the Consumer Electronic Show from 2013...
After twenty years of attendance and presence in the these, the American Consumer Electronics Show, Microsoft announced no longer want to participate in the event as an exhibitor from the 2013 Edition. The event will take place from 10 to 13 January 2012 in Las Vegas will be the last to see Steve Ballmer, Microsoft pattern, opening the show with his traditional inaugural keynote once delivered by Bill Gates.
Frank x. Shaw, Vice President of communication "corporate" of the firm of Redmond, explained via his blog: "the industry is evolving and changing rapidly." "And how we communicate with our customers must therefore follow the movement and also reactive." The announcement of new products should, according to him, not be dictated by a date and a specific event but to be at the appropriate time when appropriate.
Microsoft will thus communicate with consumers through social networks Facebook and Twitter, the Microsoft.com web site or via the Microsoft Store. A strategy which reminds strongly of Apple which was out of his presence in the Macworld event in 2008 to ensure its communication as seems it. All good things have a purpose...
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