The success of smartphones is greatly linked to the visibility of the top models in range in the established markets where the richness of their features and the use of the latest technologies in fact showcases for the mobile market.
But as these markets to saturate and attractiveness for smartphones overflows to emerging markets, the next relay of growth will play on the entry, with smart phones for $ 100 or less, promise many analysts, including the latest is the firm of Deloittestudy.
The sector is now mature, with of cross-country skiers able to offer hardware platforms for the design of basic smartphones that can supply markets such as China or the India, very dynamic, where they replace the feature phones.
Deloitte assesses 500 million the installed base of $ 100 smartphones end 2012, against 200 million end of 2011 (which the majority was delivered this year), leading also to an acceleration of demand for mobile applications.
It is particularly related to need to decline applications localized version (languages, content), which will also complicate the task of developers if they want to have a global reach.
Rise of the NFC
Analysts also suggest that compatible terminals NFC (Near Field Communications) will reach a volume of 200 million units end of 2012, against 90 million units delivered in 2011, with a double the volume of data exchanged through technologies wireless short-range (NFC, Bluetooth...).
This vision of the rise of smartphones of entry could pose problems for some manufacturers. Apple responds in part by repositioning its previous generation iPhone in lines of entry-level price while cultivating his high range niche.
For its part, HTC, in refusing to descend too low in range to preserve its image and quality of the user on its experience, takes the risk of Miss this next growth engine.
0 Comments:
Post a Comment