If Google and Samsung are closely linked through Android, the Korean Group remember that Google will soon be holder of the manufacturer Motorola Mobility, with all the uncertainties that this suggests on the partnership.
While remaining faithful to Android and taking advantage of its dynamics which allowed him to take the head of the market of smartphones, Samsung needs to control and to evolve its own OS mobile to not have all rely on the Google mobile platform and avoid any bad surprise.
The Korean manufacturer has used to juggle platforms and to be present everywhere. For two years, he also developed his own mobile OS, Bada OS, which contributes to its success in smartphones by occupying entry and midrange segments when Android still often remained in the top segments of market.
Bada and Tizen together
But Samsung has also contributed to other initiatives of mobile platforms, as the LiMo Platform, which was merged in September 2011 with the MeeGo (supported by Intel) platform to give a new initiative called Tizen.
In fact, Samsung is found as one of the main partners of the open platform project source Tizen. And according to Forbes, the next strategic step should pass through a reconciliation between Bada OS and Tizen to broaden the horizon beyond the mobile products, Tizen being designed to run on various types of devices, the TV connected to... automotive infotainment systems such as Android.
Do not let Google become the key player with a single platform and become the main beneficiary of the efforts of manufacturers is probably healthy to maintain a choice on the market and not to be dictating the broad guidelines of a platform, but he must still convince developers to this new course.
On this aspect, the candidates platforms have been and are still numerous, but without a true support of the industry, they often not reach the critical mass necessary to mass dissemination. Can Samsung, dominant in the mobile sphere, play the catalysts?
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