Europe does not yet like the Ultrabooks

If it will wait the figures for the end of 2012 for judging the success - or not - of Ultrabooks, a report shows that the portable ultra-fine do not have the rating in Europe.

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The goal of Intel has always been clear: 40% of notebooks sold end of 2012 will be to Ultrabooks. Yet, despite the efforts made by the caster and pending models equipped with processors Ivy Bridge, the balance sheet by the Asian production chain is not as good and assemblers believe the Ultrabooks market share could be more than 20%.

Some argue the explanation of the consequences of Thai floods, but the vast majority of the Ultrabooks is equipped with SSD, so no, it is not a valid explanation. However, the postponement of purchases in the expectation of Windows 8 may be an explanatory factor. Similarly that the expectation of the new Intel chips. Therefore, one can think that late in the year with Windows 8 and the Ivy Bridge available, sales could take off, but they turn to the advantage of the Ultrabooks?

Perhaps, but it will be difficult, especially in Europe where consumers are enough little appetite these bezels PC. Indeed, a report indicates that the Europeans are less receptive to the Ultrabook offensive, preferring to overall cell phones with larger screens. If while in Europe, 40-45% of sales are laptops 15 inch or more, and 35 to 40% of sales would be on a size of 14 inches. Only HP launched a PC of this diagonal in Ultrabook, the Envy 14 spectrum which is very expensive with a price posted $ 1399.

In fact, manufacturers must review their plans as Acer paving of new models of 14-15 inches in the series Timeline ultra-fine design, with the instant start or the "Always-Connect" technology which is the characteristic of the Ultrabooks. Finally, manufacturers must also review down the tariff of these laptops for a price around the €1000 to €700 as very often repeats Intel to increase sales. Unfortunately, this decline in prices could not be done before 2013, as recently explained.


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